The very term “Cyber Monday” was coined in 2005 by the National Retail Federation’s division Shop.org due to the all-increasing tendency of people to intensively indulge into online shopping, mainly from work, on the Monday immediately following Black Friday. Their main reasons were the lack of purchasing time on overcrowded family holidays or the absence of desired offline bargains.
The lesser-known term Cyber Black Friday is eCoupons.com’s name for Black Friday sales online, and Cyber Thanksgiving refers to online retailers’ Thanksgiving Day promotions.
Adobe’s 2016 Digital Insights Shopping Predictions claim that this year, Cyber Monday will break records as the highest single online shopping day ever with sales above $3.36 billion.
The only thing we need to do now is to wait a couple of days and see the actual printed and authorized rock-solid figures with our own eyes. Or even hours, if we’re in the line of people waiting for the purchase in the nearest shop. These queues are the actual embodiment of abstract figures on our screens.
How to make Shopping Satisfaction & Security meet?
This day is not favored by managers up to the extent of firing those employees who indulge in online shopping at the expense of business time and resources. The way out to reach compromise is to shop from mobile devices, while on the move, either to or from job, on the walk to class and even during lunch and dinner.
Here enters the paramount importance of attention toward mobile shopping and its security (mind your electronic purse!). Security while surfing the web and making holiday purchases is a must. Hackers’ activities resulting in data and money leakage can be easily prevented by solutions like VPN or Proxy that allow hide / change your IP address, encrypt your personal data and secure safety of your bank transactions.
Bloomberg BusinessWeek once said, “Americans are getting more comfortable shopping across all screens – computers, smartphones and tablets – and retailers are capitalizing on this by improving e-commerce offerings and beefing up Cyber Monday-specific deals”.
Consumers are insatiable and are shopping in store and online at the same time to get the best deals. Now they are far smarter at finding them online, and it’s trickier to get their money. Here are some tips for businesses how to meet Cyber Monday armed to the teeth:
- Market across channels
- Focus on the mobile market
- Don’t limit sales to Monday
- Prepare for increased volume
Tips for consumers include the necessity to secure their banking transactions data during massive mobile shopping. If you’ve noticed the suspicious shrinking of your bank account, money leakage may be due to your in-family problems or identity theft by phishers. An advanced web surfer can easily ensure total online protection due to VPN or Proxy that facilitate complete anonymity of all online activities, especially shopping.
Expansion in Time and Place
One more interesting point – Cyber Monday may be turning into Cyber Week! Major retailers (both brick-and-mortar and brick-and-click) advance marketing strategies to extend Cyber Monday into a whole Cyber Week.
The overall 2016 holiday shopping season is expected to grow as well, with holiday-related online sales starting earlier in the year and going later into the season. Adobe predicts the industry will see 53 consecutive days of $1 billion in online sales this year.
Black Friday & Cyber Monday are spreading to other parts of the world as well, where they don’t celebrate the Thanksgiving holiday that triggers online shopping season in the US. In Europe, Cyber Monday is gaining attraction as US-based global retailers expand their promotional strategies around the world.
So, long live the Web! See your digital profile in the online shop next holiday! And beware of cybercriminals!
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