Every single business has to have a website if they want to be functioning in their industry, and news websites are no different. A news website is packed with information, gossip, headlines and breaking news and more. If people aren’t getting to your website because you are not visible on the main search engine results pages, that’s a problem. Not only will people not be getting the headlines they need, your news business is going to be less profitable than other outlets – and that will not do!
So, how do you increase traffic to your news website? You need more customers, more clicks and more conversions and there are many ways that you can increase traffic to your website. The whole foundation of good inbound marketing is within the content you create. If your news content is not up to scratch or the most recent, people aren’t going to want to click through to your site. You know your audience is craving information, so you need to have regular blog posts, news articles, breaking news and more – and a great way to generate your content is to determine what your audience will be interested in the most. Some of the best ways to increase traffic to news websites includes the following:
Are you posting about world news or are you giving people industry-specific news? Contests can keep the audiences improving traffic on your site long after the competition is done. Promotions, blogs, social media postings and more can get your contest out there to your audience. There’s nothing wrong with freebies, so if you’re posting news about new types of coffee, offering samples as part of a contest will help to increase your click rate. It’s simple, but it’s very effective.
Social media polls are an excellent way to drive traffic to your news website. They’re such an underrated and underutilized way to get people to click through to your site. However, polls generate conversation and debate, just look at the comment sections on Facebook polls. If your news website needs more traffic, start on social media and you can tally your results and share them with your audience. You can write blog posts and film vlogs based on the poll content, too. So, going back to new coffee brands around the world, you can ask in a poll what people look for in their coffee. The results for this poll can be turned into articles and blogs, social media giveaways and more.
While we’re talking about social media polls, let’s talk about social media influencers. People who can come forward and make your business stand out are important, and your audience needs to relate to someone to make the right choices. So, if you want your audience clicking through to your website, advertising with social media influencers is a great way to talk about your website through a trusted source. Influencers influence, so if they’re talking to your audience about your site, you will gain more clicks!
Create Better Content
While we’re talking about using social media, you need to think about the content you’re putting out there. It’s all great to go and be proactive about increasing traffic with social media help, but if the content you’re putting out there isn’t up to scratch, there’s no point. You’re bringing people the news, so it needs to be well written, succinct, and most of all – regular! As a news website, people will subscribe and sign up, but only if your content is worth reading.
Make Your Headlines Hop
No, really. Ticker tape headlines are going to make a massive difference to your website. You need headlines that are compelling, that stand out and that catch the eye. If you’re seeing sites like BuzzFeed or Upworthy, you’re seeing them because of the headlines that they plaster online – they’re click worthy, tempting and they make sense for the content. You need to do the same thing if you want your news website to have an upswing in traffic.
Remember Your SEO
Optimizing your content is a worthwhile practice and can bring your website to the top of the search engine results pages. You have to make the most of every single piece of text, every internal link and every chance to boost your organic traffic. Your on-page SEO is important and it will all tie together with your internal linking.
Increasing traffic to your news website doesn’t have to be difficult, but you do have to pay attention to your content and how you promote it.