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Search Engine Marketing

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SEM or Search Engine Marketing is said to be the process of promoting website through increasing their appearance in search engine results. This can be done by onpage and off-page optimization and also by different forms of advertisement.

4 Effective ways of Search Engine Marketing:

Let us discuss the most effective ways of making your website top the charts in search engines:

1.Popularity of Website:

How popular is your website is the first thing which comes in the mind of search engines. The presence of the website is determined by the number of pages the site has indexed and by the number of backlinks the site contains in the search engines list. Most search engines have their own set of ranking algorithms to show the results of particular search. Using proper keywords and with good saturation and backlinks your site can make through it.

2. Keywords:

To index the site in the search engine one has to figure out the best suitable and most popular keywords for their site. Just finding the best keyword doesn’t index your site in search engines, the keywords has to be used in the way that it will assure the traffic to generate on your site.

3. Using the tools:

Various tools are to be used in order to bring the index. One must use web analytic tools to HTML valuators, everything which helps to keep a track on the traffic, log files and several other measurements.

4. Whois tools:

This tool can help you figure out the website owners with additional information on trademarks and copyrights.

Sponsored listings:

Sponsored listings are also known as paid inclusion, where the website has to pay certain fees to get their website indexed on search engines. The best and most famous example of pain inclusion is Google.
This is one of the best ways to generate revenue for the search engines. Some search engines have terms of annual payment while some sites ask for only one time payment. Pay per click is also a form of sponsored listings where the search engines are paid as per the clicks made.

Controversies with SEM:

There are few ethical questions yet to be answered when we talk about paid advertising. In fact the Federal Trade Commission has also brought up a letter saying how important it is to disclose the paid ads on the result page of search engines. Google has even taken strong steps to control the buying on link to pass the rank. Google doesn’t hesitate to penalize such companies.

Overall, the best and most successful example for Search Engine Marketing is the Google AdWord. Though there are other famous Search Engine Marketing gurus out there in World Wide Web, such as Yahoo Search Marketing and Microsoft adCenter.

Social Media Marketing

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What is Social Media Marketing

The process of attracting traffic for your website through the social media sites is known as Social Media Marketing. This type of marketing is completely different from paid marketing. Using the different social sites such as Facebook, Twitter, Tumblr and several others an advertisement attractive enough to get the attention of the users is posted. And in the World Wide Web the post is been shared and spread from user to user. The best thing about Social Media Marketing is how inexpensive it is and how easily accessible to anyone at anytime.

Advantages of social media marketing

The advantage of this kind of marketing is that it makes the consumer deal with the company directly. Being in contact with the company directly forges a strong relationship between the consumer and the company to a new level. If the consumer feels satisfied or pleased with the interaction or the product of the company, he/she can “repost” or “re-tweet” the product or recommend the company to their friends and family. Word of mouth is what the key of Social Media Marketing.

By keeping a track on number of times a post been reposted or re-tweeted the company can analyze the popularity of a particular product with the consumers. Additionally, by following or liking the page of the company the consumer is kept updated with the latest product introduced by the company or new offers been introduced in the festivals.

Social Media marketing on different aspects

It’s not only about spreading product of companies. There are several new aspects on which Social Media Marketing can be used to its best.  An event can be spread through Facebook or Twitter.
Government uses the Social Media Marketing for Elections and promoting their candidates and their parties. Local business is shared by users and their friends whether it be a local coffee shop or a book spread, it again becomes “Word of mouth”. Liking the company’s page gives you additional offers and special discounts.

Most famous Social Networking Sites

Facebook:
The companies post the pictures, videos and narrative descriptions about the products in Facebook page. Users are allowed to like a link broadcasted from the company, they can even comment on it or share it to another page or someone’s wall. These days the companies are all set to increase their fan base and they are doing pretty good job with an average of 9% of increased fans each month.

Twitter:
Twitter is fast and short in nature. People follow their favorite brands home pages and re-tweet the posts they like on the page or comment on the tweet. In twitter it is most likely observed that brands add the links on their page which takes the customers directly to the companies’ site which is a very positive marketing on social networking site.

Instagram:
Instagram is all about pictures and sharing them. With 100 million registered users it’s easy to spread a Winter Sale of Lee Cooper or the new watch introduced by Rolex.

Blogs:
Blogs are reliable for people seeking detailed descriptions or reviews of particular products. Like the cell phone companies sends their latest cell phone to the leading tech websites to review and write about it on their sites. And such sites are visited by millions of users each day making the product reviewed quite popular.

Over all, using Social Media Marketing for your company could turn out to be the best decision you have ever made for the good of your company.