Basics of Blogging Search Engine Optimization

If you have a blog, you probably know the importance of posting frequently. However, you cannot post anyhow, you have to learn how to optimize your blog posts so that they can be search engine friendly. SEO is a crucial factor when it comes to boosting the traffic to your site. Google has algorithms that rank your website, and if you have implemented all the right strategies, you will find that your site will have high rankings when you search on This article will review the three basics of blogging SEO that you could implement.

Have your own domain and hosting

When you are blogging for Search Engine Optimization, having your own domain and hosting is a necessity. So, why do you need your own domain? Well, it shows your audience that you are serious about your site. That notwithstanding, your site stands a better chance of ranking higher on Google search engine because it prioritizes sites that are trustworthy. If you are starting up on your blog, you should make attempts to have your own domain and hosting setup from the word go. This will ensure that you dominate your market by getting more traffic to your site.

Post original content

Another basic when you are blogging for Search Engine Optimization is to ensure that you only post original content. Google intends to provide every web user with the best and most relevant search results of their queries. Therefore, you have to ensure that you post useful and original content. This works well with the search engine and users alike. When people search for a specific phrase, your site will most likely appear at the top of the first page, generating more traffic to your site. Ultimately, it gets higher rankings.

However, you have to keep in mind that original content does not only refer to blog posts. You should diverse your blog by using a material such as videos and images, tools and plugins, and even podcasts. Such material on your blog ensures that you engage your audience much more. Actually, it is a known fact that visual content attracts a larger audience compared to plain text. The purpose of having diverse content is to create a better relationship with your readers. Having a good relationship with your readers increases your click-through rate and conversion rate. Furthermore, your site will have quicker results on SERPs.

Build high-quality backlinks

Backlinks are links from other sites that link to your website. If you are new to SEO, you need to ensure that you have high-quality links in your blog. Keep in mind that not all backlinks are created the same. However, choosing one shouldn’t be a problem because you can rely on tools such as SEMrush to see the backlinks that your competition are using.

Additionally, you should avoid toxic backlinks on your blog because they could lower your search engine rankings. Only use links from authoritative sites. When you are using links in your blog, you should know that the anchor text is essential, and it should match your targeted keywords. You should also avoid buying backlinks; rather, source them from other sites that post content similar to yours.


When you take up blogging, you have to ensure that you follow some basic SEO tips. This article has listed some of the most important SEO strategies that could boost the readership of your blog posts. Unfortunately, there are bloggers who fail to capitalize on the marketing capabilities of their blogs. By implementing the mentioned strategies, you can reap numerous benefits. These SEO tips could improve your rankings in SERPs, give you a higher conversion rate, as well as boost your traffic.


Please enter your comment!
Please enter your name here